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Two practical books offer complementary perspectives on Africa’s food systems: one helps agriculture professionals strengthen their food systems thinking and practice; the other helps investors, development partners, researchers, policymakers and agribusiness leaders better understand the realities shaping food system decisions across Africa.
Entering or expanding across African markets requires more than a sound strategy. Local and regional realities-from market structures and institutions to customer behaviour, partnerships and operating conditions-can shape what works.
Get a focused, independent perspective grounded in food systems thinking, practical African experience and local market context, with insight into the actors, relationships and networks that may matter to your next move.
Local and Global Investors
International Agribusinesses & AgriTech Companies
Development Partners & Foundations
Startups & Scaleups
A 60 - 90 minute advisory engagement built around one important decision or challenge. The session combines your organisation's context with my food systems perspective and practical experience to identify what deserves closer attention before you move forward.
Pre-session Context Review
2 -3 page Advisory Decision Brief
60 - 90 Minute Strategy Session
Recommended Next Steps
Make better-informed decisions before committing significant resources.
For organisations facing an important decision, opportunity, or challenge in African agriculture and food systems, I bring an independent perspective grounded in food systems thinking and practical African experience.
The aim is to identify assumptions, risks, opportunities, relationships, and implementation realities that may otherwise be overlooked.
Food Systems Thinking & Transformation
Sustainable Agriculture
Agripreneurship & Agritech
African Agribusiness Market Development
Digital Agriculture & Technology Adoption
Leadership & Strategic Partnerships
Keynotes
Conference Panels
Guest Lectures
Workshops
Executive Sessions
Staff Training
Suitable for conferences, summits, universities, research institutions, development organisations, agribusiness and investment forums, leadership programmes and professional networks.
My perspective comes not only from analysing systems, but from building and operating within them.
As Founder & CEO of Shambapro, I work directly with farmers, farm businesses, technology, data and the practical realities of developing solutions for African agriculture.
That experience provides an ongoing view into technology adoption, farmer behaviour, business models, data, markets, and implementation.
Food Systems Leader
& Fellow
Food Systems Leader
& Delegate
Speaker & Partnership
Officer
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Africa Intensive
Fellow
Agrifood Narrative
Ambassador
Kelvin Odoobo is a food systems leader, agribusiness strategist, entrepreneur, author, and speaker with more than 20 years of experience across African agriculture and food systems.
His career spans agronomy, farmer engagement, agribusiness development, regional market expansion, entrepreneurship, digital agriculture, investment mobilization, partnerships, and food systems leadership.
His work brings together practical operating experience and systems thinking.
Bring the opportunity, challenge, or question. A focused Strategy Session can help you examine the issue from a wider perspective before committing significant resources.
